As a multi-faceted leader with a PhD in Chemistry, my journey from the bench to boardroom has equipped me with a unique combination of technical expertise, strategic insight, and business acumen. My goal? To drive transformative change in healthcare and beyond.
Versatile Leadership
Board Readiness & Advocacy
Actionable Strategies
Lasting, Impactful Solutions
Let's connect and explore how we can collaboratively impact the future of healthcare and leadership together.
With a fervent passion for crafting and launching brands and products that truly resonate, I've navigated through the dynamic realms of healthcare, innovation, and marketing with a storyteller's spirit and a scientist's precision. To me, every brand is a story waiting to unfold, with each product and strategy contributing to its vibrant chapters.
Over 15 years, I've amassed rich experience driving business growth strategies, activating new brands, and elevating customer experiences for both nimble healthcare start-ups and robust Fortune 500 medical device companies. My journey, which began as a bench chemist at Dupont, has taken me through pivotal roles at GE Healthcare and Siemens Healthineers, earning me accolades such as the prestigious GE Chairman's Award.
As a PhD-trained scientist, I meld analytical rigor with marketing savvy, astutely navigating market shifts and trends while keeping a keen eye on customer-centric data. “I see storytelling as the heartbeat of brands—a transformative force that not only engages audiences but also drives meaningful change.” This philosophy underpins my commitment to enhancing patient outcomes and championing equity in healthcare.
Dedicated to bridging health disparities, I advocate for constructive disruption, consistently challenging the status quo to spark innovation and improvement in healthcare. But it's not all about business; it's about making a tangible impact.
An active advocate for women in leadership, I've engaged with initiatives like Harvard's Women on Boards and the Johnson & Johnson Innovation Board Fellows Program, all while committing to community service with a focus on introducing young girls to STEM.
Hailing from Kingston, I'm a proud mom, celebrating each of my son Kyle's achievements, including his recent graduation in environmental science and policy from the University of Maryland.
My unwavering commitment to crafting, launching, and nurturing brands and products that don't just speak—but echo loudly across communities—continues to steer my exciting journey in healthcare and beyond.
Recent Work/Latest Initiative
Primasun
Waking the world up to the problem of sleep.
Everybody sleeps. In fact, we spend over a third of our lives sleeping (or at least attempting to). But sleep is more than something we do; it's a ritual that actively informs how we feel, how healthy we are, and how we contribute to the world around us.
Unfortunately, the reality is that the majority of people around the world suffer from poor-quality sleep. And this fact impacts all aspects of our society, from personal well-being to economic impact. At Primasun, we started with a simple question: what would the world look like if we all got the sleep we needed?
From that idea was born a bold, new, status quo-challenging brand. One that would encourage people to wake up to the importance of sleep in their health and wellbeing. A movement that would usher in a revolution in the way we think, diagnose, and treat sleep-related disorders.
Experience Highlights
Primasun
Building a thought-leading, industry-defining brand.
Melding science and creativity, I shaped Primasun's brand to embody the concept of 'fixing sleep'. This approach presents sleep as medicine, delivering the message through a vibrant, credible design, and a palette inspired by the Kelvin scale.
Highlights
Strategic Storytelling: Crafted Primasun's narrative to position sleep as a key, active health component, essential for societal well-being and healthcare efficiency.
Design Precision: Built around Primasun's legacy “sun” mark, our brand design exudes credibility, merging scientific trust with the allure of restful sleep.
Content Ready: Our grid-based system expedites versatile asset creation, ensuring consistent, adaptive branding across all platforms.
PROJECT DAWN
Uncovering deep consumer insights through market research.
Through this exhaustive foundational research project, we derived invaluable consumer insights that validated product direction, refined target segmentation, and lay the foundation for a strong, consumer-centric narrative.
Consumer-Centric Branding: Insights drove further alignment with consumer needs, enhancing Primasun's market presence, resonance, and positioning.
Market Education: Led a pivotal market education pillar that fostered a cultural shift in our perception and understanding of sleep.
Primasun
Crafting a narrative to resonate in the hearts and minds of a diverse audience.
Steered Primasun's narrative from sleep solutions to the more inclusive and scalable ‘digital health ecosystem.' This strategic refinement enhanced our value proposition and broadened audience engagement, emphasizing holistic well-being.
Highlights
Strategic Vision: Crafted and executed a visionary shift in Primasun's narrative, fortifying its market position as a leader in the holistic digital health ecosystem.
A Seamless Transition: Elegantly broadened the narrative scope to transition seamlessly with Primasun's product evolution.
Diverse Engagement: Articulated a compelling message resonating with diverse audiences and demographics with an emphasis on equity and inclusion.
HLTH
An experiential marketing campaign to launch a bold new brand.
Led Primasun's distinguished unveiling at HLTH 2022. The approach fused modern innovation with established scientific trust. The launch garnered significant engagement and media acclaim, evidenced by coverage in 328 syndications, including premier outlets such as Fierce Healthcare and Becker's Hospital Review.
Highlights
Immersive Introduction: Primasun's HLTH introduction offered a compelling exhibit, spotlighting its critical role in advancing sleep health.
Strategic Engagement: Through a well-executed launch, Primasun engaged industry experts and achieved significant media exposure.
Actionable Outcomes: The persuasive launch stimulated partnership interest and fortified Primasun's commercial pipeline, underscored by extensive media coverage.
Primasun
A digital experience that subverts expectations for the typical “sleep health” company.
Elevated Primasun's website into a prime, authoritative sleep health resource with a dynamic resource hub containing educational videos from industry leaders; insightful and research based articles; and interactive and educational digital experiences, ultimately positioning Primasun as the go-to destination for sleep education.
Highlights
Strategic Overhaul: Led the rapid development and launch of Primasun's authoritative website and educational hub, reinforcing its industry leadership.
Engaging Content: Deployed unique, engaging content with KOLs and interactive tools, establishing a central, user-friendly resource for sleep education.
Agile Execution: Successfully realized a comprehensive digital strategy and launch within a crucial 30-day window, maximally leveraging Sleep Awareness Month.
Primasun
Consumer activation campaigns designed to inspire, educate, and motivate.
Steered Primasun's awareness initiative to elevate both sleep importance and brand presence in pivotal markets. Leveraged a blend of educational endeavors and dynamic calls-to-action that bolstered public engagement and resulted in a significant uptick in sleep-related inquiries.
Highlights
Elevated Awareness: Orchestrated a multifaceted initiative to bring awareness to consumers about the importance of sleep health in their daily lives.
Educational Infrastructure: Engineered a comprehensive educational framework that effectively engages consumers while providing accessible pathways to solutions and care.
Strategic Impact: The initiative's success, marked by a surge in sleep-related searches, laid a robust foundation for an expansive national rollout.
GE PRISTINA MAMMOGRAPHY
A revolutionary approach to mammograms - innovative, non-invasive, and painless.
Leading a mammography platform launch at GE, I instituted a novel focus from product specifications to addressing customer pain points, as revealed through deep research. This innovative strategy engaged key stakeholders through multiple channels, significantly increasing market share and generating an unprecedented amount of opportunities within the first year.
Highlights
Customer-Centric Approach: Shifted launch strategy to center on customer needs, resulting in substantial market share growth and a remarkable uptick in revenue.
Collaborative Leadership: Orchestrated cross-functional collaboration for a broad marketing initiative, reaching clients across diverse cities and earning the GE Chairman's Award.
Product Innovation: Drove the introduction of Pristina Dueta, a pioneering industry-first device, elevating patient comfort and transforming mammography perceptions.
Siemens Healthineers Advanced Therapies
Pioneering the future of medical imaging and robotics.
Led transformative marketing initiatives at Siemens Healthineers, enhancing visibility and adoption of advanced imaging and robotics solutions in key clinical areas such as interventional radiology and cardiology. My strategic approach resulted in robust partnerships, increased market share, and solidified our position as an industry leader in medical innovation.
Highlights
Innovative Product Leadership: Spearheaded the development and marketing of groundbreaking imaging and robotic technologies, cementing Siemens Healthineers as a leader in medical innovation.
Strategic Partnerships and Collaboration: Strengthened industry relationships and facilitated knowledge sharing and training initiatives including webinars, symposia.
Market Expansion and Brand Positioning: Captured new market segments, bolstered the company’s reputation in neuro through innovative marketing campaigns and generated significant revenue growth.
